mclaughlin.me v3 - Late 2009
I participated in SiteSprint II this holiday season, which basically means I commited to redesign and launch my site in 30 days. I started with 57 others on the 15th of November, 29 days ago, and I'm finally finished. This post will hopefully give you a peek into what I did when approaching the decisions behind, and some of the insights I've gained from this new design. Enjoy!
Initial Thoughts
My primary goal in redesigning was to develop a nice, easy to read dark theme. I chose a very similar color-scheme to mclaughlin.me v2 (pictured below), but overhauled the typography.
In mclaughlin.me v2, I played around with the @font-face CSS property, and decided that it's not quite mature enough for my tastes. Because of that, I started looking for nice, widely used (read: web-safe) fonts that complimented each-other. I settled on Myriad Pro (defaulting to Helvetica) for headers, and 10pt Cambria for the body copy.
After I had the typography figured out, the rest of the design fell into place really quickly.
Templating
At this point, I took my ideas into Photoshop, and had to make some interface choices. One of the key features of the design, is the minimal, but always-there header. Along with that, I decided to make the sidebar persistant (a choice that I'm not quite 100% on, but it's OK for now.)

I sliced some PNGs by hand, and mocked up the HTML/CSS until I was satisfied. I added a couple features that were never part of the PSD, like the per-post share links below the date. (The gorgeous icons are by Komodo Media.)
Coding
Accompaning the complete redesign of the front-end, the back-end was rewritten from the ground up. This blog isn't powered by WordPress, or ExpressionEngine, or even TextPattern. It's powered by a simple PHP publishing platform that I wrote because I wanted complete contr/over exactly what took place behind the scenes.
Among the features that were added to the rewrite, were some awesome short URLs for the posts. Granted, they're not as short as is.gd or u.nu, but they're personal, which is worth the extra charectars to me. The short link for this post is http://mclaughlin.me/2/, where '2' is simply the post's unique ID.
There are numerous other under-the-hood changes that you guys will never see, but hopefully the site is more responsive as a result of my optimizations.
Wrap up
There are still many additional things that I need to do to have the site at 100%, but then again, there're always improvements to be made, right? You've got to ship the code sometime.
As always, feel free to leave your comments. I really appriciate all the feedback I get, whether it be negative or positive (as long as it's constructive.)

Comments…
Mike Farmer
on December 14, 2009
Very nice job Joseph. I love the clean look. One suggestion, the font for the body text is a little small and pixelated which makes it difficult to read. I would suggest bringing it up a little or looking for a font that isn't quite as condensed. I love the site though. Fabulous!
Abraham Vegh
on December 14, 2009
Absolutely beautiful! Fantastic job! I didn't have time to finish my blog for the sprint, but when I do eventually finish it, I'm also going with the static sidebar — they're so awesome! :)
Kenny Adams
on December 14, 2009
I'm a participant in SiteSprint as well. I really dig your design. Too often, dark themes can be overly dark and stress the eyes with light text. I'd say that it's the opposite for me. I really dig what you did here with the minimalistic yet "involved" design. The red-tabbed highlights (plus the komodo icons) are awesome as well. Great job!
Preston
on December 14, 2009
I have to say, I love the redesign. I am redesigning GDB as well and have also adopted a smaller header but it will scroll with the page. Can I ask what the motivation behind a static header was? (I secretly like it–and the potential for a constant reminder to subscribe via RSS or twitter etc) One thing I might not agree with, but of course it depends on the purpose of the site, is the static sidebar. It definitely wouldn't work on a lot of my sites, but you've executed it well. Also, the typography looks great. One little trick to make the reverse type look a little smoother, add a drop shadow with 0 offset in all directions. I know it sounds wierd but it helps readability. Anyway, Really like the redesign, Joseph. Congrats on such great work! Have a nice holiday. Preston
Rogie King
on December 14, 2009
Nice work bro. I dig the icons, the fixed header and the dark theme. Very swisstastic.
Andrew Hedges
on December 14, 2009
Wow, big improvement over the last version! There's enough attention to detail here to fool me into thinking you're a designer, not a programmer! :-) Seriously, it's very professional looking. I bet you could sell it as a Wordpress theme!
stef
on December 14, 2009
I love the design - good colors and thought through layouting. Good work, congrats!
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